Starting a business is a quagmire, but one thing I have learned: there is a worldwide fallacy that if you want to start a business, you need a big idea. Not true, you need a market. People tout the Sony Walkman as a big idea that created a market, but Sony had an existing market, they already had ears, and they lead their customers to a new product. Entirely different from creating a new market from nothing.

Big ideas are a pound a penny – it is selling them that separates the entrepreneurs from the egos.

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Selfishness

I abhor selfishness, but I suspect that I am selfish. But I don’t know.

I enjoy cleverness, and I think that I’m clever. But once again, how would I know.

Do I have to rely an other people’s feedback? I know that I don’t go around accusing people of selfishness Willy nilly, so why would anyone tell me?

And how important is it to know? Would I be able to cure my selfishness if I knew I was selfish? And isn’t a certain amount of selfishness necessary?

Probably I should just measure the responses of the peeps around me, and decide if I am getting what I want.

Unfortunately I tend to be a bit judgmental… I abhor judgement. But I don’t know.

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Daily Delivery is Difficult

I bubble with ideas and possible missives, but having been used to weekly delivery, I want to dwell, and craft, and format. But with everything else that needs doing, I simply don’t have the time.

I have to keep reminding myself that this is an exercise for me – and exercise designed to force me to hone my thinking, not a display case.

My voice is still didactic and pompous. Eeeuw.

We will find the way…

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We Try

We try so hard to craft our children‘s lives. To give them the best chance. But I’m so doing, I suspect that we don’t listen. Confusing them for years to come. We’re not doing anything wrong, but we are perpetuating confusion of the species.

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Effort

This evening I made tomato pasta sauce made from (fresh) slightly elderly tomatoes. Hand made pasta. With sausage meat balls and melenzane. From first to last, prep took about 3 hours, and what with rolling and cutting the pasta, about half of that was hands on.

The meal took about 15 minutes to eat, it was delicious. Was it worth 3 hours of prep?

Definitely. – the work was its own reward. Bringing it all together, the sheer pleasure of labour, the luxury of having the time to create. Yes I like work, and it was satisfying and rewarding work. I could taste it.

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Towards the end of last year I was doing some business writing, and ended up going round and round until it was just mush.

I took about 10 days off — family & friends, sun, swimming and eating, and honestly barely thought about it. Yesterday, I reviewed what I’d done, and assessed where I’m at, and what still needs to happen, and then this morning I woke up bubbling with clarity.

We all know that when we’re stuck, the best thing to do is step away, but in the anxiety to get things done as fast as possible, we often forget.
It is really nice to be reminded that going fishing actually works, it encourages one to invest time in rest and thinking all over again.

Did you go fishing?

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Melanie Keartland

Melanie Keartland

I work with business leaders to solve: for unique, for meaning, for motivation, for excellence, for authenticity, to enable everyone to flourish